![]() Keeping it simple is one of the best ways to communicate a message in 30 second explainer videos. To communicate a message, being simple is generally the best route to take in 30 second explainer videos. The video provides a powerful narrative while using simple animation to clearly communicate the company's goal. PrescribeWellness - Convenience from The Furrow on Vimeo. PrescribeWellness, a company that connects users with their local pharmacies, created an animated explainer video that provides more context behind their message. All of these should leave your potential customer or intended audience with a clear next step. Your 30 second explainers videos should either introduce a new product or service, showcase a company mission statement, or provide information about your company’s goal within that key video length. 5 Ideas for Your Company’s 30 Second Explainer VideosĪll explainer videos, regardless of length, should focus on a clear message in order to be successful. With your explainer video type narrowed down, you can start brainstorming the video’s concept with a video production agency that can start the heavy lifting.ģ0 second explainer videos can work well – they just need to be executed in a meaningful way for startups and businesses of all sizes. These videos usually include a spokesperson that highlights the mission or purpose while taking the viewers on a journey. Live-action: If done well, a live-action explainer video can be just as engaging.Along with different ranges of style and function, animated explainer videos tend to be more visually interesting. ![]() Animated: The most popular explainer videos are animated by using infographics, cartoon figures, or motion graphics to demonstrate the main objective. ![]() It is also important to focus on what type of explainer video your business wants to create. There are proven results to using videos in marketing strategies, but where do companies begin? Types of Explainer Videosįor 30 second explainer videos, companies can focus on their new product, latest service offering, or new company initiative. Videos also helped sales for certain companies grow up to 32%. In a video marketing report conducted by Biteable, it was found that for nearly 50% of companies, a video increased their engagement rates. With businesses using video content more and more, it is clear that videos are a tool that can attract new customers, increase conversions and sales, and build loyalty among different audiences. Once it’s finalized, an explainer video can be used to grow brand awareness and customer loyalty.Īdditional Reading: Marketing Video Production: Benefits and Strategies Why use explainer videos? Why: Why should the audience choose you?”ģ0 second explainer videos should hit customers with the main idea quickly.How: How will your product or service fix it?.“…how are the best explainer videos able to keep their length short, their quality high, their call to action strong, and their solution simple to understand? They all follow a similar structure. ![]() To plan an explainer video, lemonlight, an on-demand video production company, believes in laying out the main goals first: Most businesses use explainer videos to highlight their product, service, or business idea in a compelling and innovative way. What is an explainer video?Īn explainer video is a short-form video (between 30-90 seconds) that are used for marketing or sales purposes. Planning to create an explainer video to support your marketing message? Explore our shortlist of top video production companies to find the right partner for your project. This article will explain types of explainer videos, why they are successful, and five key ideas that can help businesses spark creativity when it comes to their video marketing journey. In a Hubspot survey, it was found that consumers are more likely to pay attention to video content as long as it’s timely and engaging.ģ0 second explainer videos are a marketing tool that can grab attention quickly, and in return, increase sales and exposure for your business. People want results and answers quickly – video content is the best way to do that. In this day and age, attention spans have become more and more fleeting with the use of technology.
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